Welcome to the new year, By now you’re probably re-evaluating your business and deciding what sort of changes to make this year to your website or your brand to ensure it’s strong. I’ve listed seven, just seven things you need to check right now on your website, that you should have see growth in 2017.
If you don’t have a database you don’t have an audience. Databases equal dollars, it’s like a long term investment and probably the only thing that your competitor values when you sell your website (if you do). Make sure you capture those email addresses through opt-in forms, competitions, ecommerce sales or membership websites.
A professional logo
By logo that is unique, with a paid for font speak volumes. Most people today are so called ‘designers’. They know their Apples from their Wallmarts, they are learning how to avoid spammers and businesses that haven’t done the work by getting a professional to design the face of their business. Here’s one trick to getting a great, unique logo.
Do your clients and customers know how to get in touch with you? If the number one aim of your website is to get people to pick up the phone or send an email; can they do so on every page of your website? Is it always visible? Think sticky headers and phone numbers on the top right corner of your website. Pop up chat boxes are great also, but most important – keep it simple and ensure it’s on the page at all times.
Search engines still rule the internet world, make sure you have a game plan for getting every page and blog post visible to search engines.
“Great content is the best sales tool in the world” – Marcus Sheridan. I’ve written about this quite a few times but I’ll say it again, websites need content, new content – ideally in a blog that you can then share with the world via social media OR new clients and customers.
You don’t need to have every social media channel available, however it’s key to getting the attention of your audience. Millions of people are on Facebook, Instagram, Twitter, Snapchat and Youtube. And this number of growing exponentially. Save yourself time by choosing a social media channel based on your user persona and find out exactly where your audience tend to hang out.
Let’s be honest, you’re not going to have the time to do all of this stuff yourself, so this year I highly recommend you get organised with your website or hire it out to a virtual assistant. Just be sure they know your business well. Tools such as CoSchedule, Buffer, Fivver and MailChimp are all tools you should be aware of to be able to start the automation band wagon and get your online business thriving while you get back to business.
I hope you had a great holiday break and are looking forward to an abundant 2017.