Blog Post Formula

Steal my blog post formula.

If you’re struggling to write out a blog post for your biz, check out my steps below to get it done quickly and deliver an informative piece of content that your users will #love.

How to write a blog post in 7 easy steps.


  1. Research the topic
  2. Outline 3-5 tips that visitors will learn in the process
  3. Create an intro which outlines why users want to read the info below
  4. Summarise what you said in the blog post in a couple of sentences.
  5. Use a lot of images to explain the process if you can
  6. Add video if you can
  7. Sign off with an action


  1. Research the Topic

    It’s important to ensure that what you’ll be writing about is something that you know something about and is something that your users will want to read.  So step one for me is to usually outline the topic and sometimes the title of the blog post I’m about to write.

Blog Post formula Buzz Sumo.

If you head over to Buzzsumo and trial their Content Research tool for free, you’ll be able to easily search all topics that got the most shares, like and reads.  This is a great starting point for those who, like me – like to define the title of their post before they start writing it.


Another tool I use for inspiration is Facebook Groups.  There are thousands of people who ask questions in Facebook Groups that need answering.  What’s to stop you from joining that group (if you’re not already) and use those topics to get ideas.  Hell, you even have people who vote (like) the idea to prove whether you’re on the right path or not!


Copy and paste a question that was asked in a Facebook Group and get going!


  1. Outline 3-5 tips you’re going to write about in order to help the reader solve their problem

    Readers quite often just skim your blog post so it’s good to highlight your 3-5 tips to catch their eye and if it does they often start at the top and read it in more detail!

    Ensure your blog posts are long.  Longer content is favoured by Google and your readers.  Ensure that they have all the details they need to ‘bake the cake’ going into what ‘not’ to do if you need to.


  1. Create an intro which outlines why users want to read the info below

    Intros are important for capturing the reader’s attention.  At the same time, it can the first thing they skip in order to get to the meat of the post.  So keep it short and ALWAYS use the key work or terms in the first sentence. Google loves this.


  1. After what you’ve said in the blog post, summarise it in 2-3 sentences

    As you would in an essay, it’s important to quickly summarise what you’ve just written about.  Repeat what you’ve outlined in the post clearly and don’t introduce new concepts or ideas. That’s what the points are for.


You’re almost there!


  1. Use lots of images

    After you’re done writing the post, go back and try to replace the written word, or support the written word with imagery.  This needs to be bold and clearly outline the concept. Think shapes and side by side comparisons.

    Remember to use alternate tags (alt tags) to explain to robots and screen readers what the content of the image actually is.

  1. Add video if you can

    I’ve started putting in Youtube videos.  Preferably these would be your own, however, in most cases, I simply don’t have the time and prefer to reserve that level of explanation to my Online Course.  So as part of my process I often research the topic on Youtube and pull across a related video to keep users on my site.


  1. Sign off with an action

    Lastly, I’ll add in an action for the reader to take, this reminds them that they’ve just learnt something that needs action, and the first step they’ll need to take.  Which is often something you need to go back to them to do.

    At the end I’ll add a ‘sign off’ to the post which is usually the same formula as every other post.  It goes something like this:

  • Sign off saying
  • SignatureOr in my case:‘Stay informed’


So in keeping with my own formula, TAKE ACTION and start researching your blog post topics you can apply this to today.

Stay informed,

Tania Richardson web designer.

10+ years as a product designer. Helping start-ups and organisations combine user research and design principals to deliver the best in online experiences.

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