This is the most common question I get in regards to the work that I do. Funnily enough, it’s not an easy question to answer, however, I’m going to tackle it now to try and give you an idea of how long a piece of string is.
If you’ve done a bit of groundwork you can probably see that prices vary so much and if you’re not very familiar with the in’s and out’s of website design/build then you’re more than likely either going to get burnt or come up with a below par result.
Basically: You get what you pay for.
Just like building a house, there are many factors that contribute to the cost. These include
– Experience (of the person/company)
– Added functionality
– Location of the company and their overheads
and the list goes on.
Now let’s get to the nitty gritty.
$0 – $300
There are a huge number of websites like Google/Wordpress/Wix that give you websites designs for free. You must take into account a few things, however. There will be a cost for adding in your own domain, there will most likely be a cost for hosting (internet parking) your website, AND more that likely you will have a template design that many other businesses will also have a copy of.
In saying that Templates can be great, and I am a great advocate for great templated designs as an affordable solution for small businesses. In terms of a solution online you will need to ask yourself whether these templates accurately reflect your brand online and if the functionality meets the needs of your business.
What you’ll get:
– Brochure website
– WordPress / Similar platform
– Templated design
What you’ll need to factor in:
– Domain name costs
– Hosting costs
$300 – $1500
You’ll get a modified templated design with some added features.
Added packages for SEO, Marketing, Site optimisation or added functionality will vary from $300 – $10,000
$1500 – $3000
Strictly speaking from what I charge clients, this is the starting point for a custom brochure or eCommerce websites. This allows you to accurately reflect your online brand, design the site based on your business needs and will have a few added features built specifically for your business. For example: Pulling in Social media galleries, A booking form or an added blog to your eCommerce store.
$3000 – $10,000+
This is the higher end of websites builds. In terms of the best outcome online, this will involve wireframing concepts, getting user feedback, accurately designing based on your brand and research. A platform that allows you to update the site easily and a kick start on your marketing.
You should also get:
– Regular analytics data (preferably Google Analytics)
– A full design & build for the website
– Your website indexed into Google (I didn’t say for what term, just indexed. SEO packages will help this depending on what you were quoted for)
– A responsive website
Every website company will have a variation on this, however, it is important to check out the company details beforehand. Ask them what they plan to give you as a result. View their portfolio to see whether their design reflects the type of style you’re after AND ensure you have a contract in place to protect both parties legally but also to give a better understanding as to what each party is giving/getting.
Prices are in NZD and are based on over 8 years experience working for small web companies as well as corporates. My specialities lie in design for conversion as I believe it best reflects what both the designer/developer and the company want to achieve = results.
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