- Bare bones.
Write down the minimum requirements needed from the user in order to achieve the business goals. The minimum. For example, don’t ask for someone’s phone number if you don’t need it. Don’t ask or the state or give them more options when it’s not needed to achieve the sale or conversion.
- Brain dump.
If you’re redesigning a solution, remove yourself from the problem and start brainstorming completely new ideas. Be abstract if you have nothing. If it’s a calendar app start talking and writing about time and how’s it’s displayed in everyday life.
Can you display time using ducks? Anything, to start triggering ideas. Then once you have a bunch of meaningless post-its, try and group them together. What are the fundamentals of these? Can we build a prototype of these to test out whether they have any legs?
- Dress the pup
You’ve got a few ideas drawn out or you’re a Business Analyst who feels a bit ‘stuck’ with the solution, try and skin it. Things always look a hell of a lot better when you put a good suit on it. The same is with an app/website. Get a UI designer to place the brand guidelines on it and place it in Invision so you can see it on your phone or whichever device you choose. You’ll be surprised at how easily you can start to reorder to structure information or options when things are visually appealing and ordered.
4. Don’t reinvent the wheel, steal it.
“Good artists copy; great artists steal.” – Picasso
Check out other apps if you’re feeling really stuck. How did they solve this problem? How have they structured their content and how have they used micro-interactions to make a more intuitive interface. When taking on another idea, make it yours by integrating your user needs and business needs into the design of it to make it work.
There are so many methodologies in UX design which you can draw from, but let’s be honest ‘card sorting’ and even focus groups cannot help us solve the problem we may be looking for. In my experience the above has proved to be far more useful in the fast paced world of UX in the corporate world.
Do you use any of the above, or have some ideas of your own? Share in the comments below.