Air New Zealand - Tania Richardson

UX/UI DESIGN

Air New Zealand

Working as the only designer within the Sales team at the Air New Zealand hub in the Auckland CBD.  My role here primarily was to maintain the weekly sometimes daily campaigns that ran on the main website airnewzealand.co.nz

On a weekly basis, I liaised with the Australian producer to update the graphics for their campaigns.  On a weekly basis as a team, we went over sales figures and SEO strategies to improve the website performance.

During my time there I started a Digital Design style guide which didn’t exist prior.  This included SEO and usability optimisation techniques for graphics used on the site.

A/B testing was done a regular basis to improve the site performance.

During my time there I took photographs of Auckland City to increase the photo library which featured on the Airnz.com.au website.

Tania

Tania

UX/UI Designer & WP Developer at Richardson Creative Ltd
15 years as a digital designer.Author and Director of Richardson Creative, that helps start-ups and large organisations use design and data to design the best online experience for their business.
Tania