Air New Zealand - Tania Richardson


Air New Zealand

Working as the only designer within the Sales team at the Air New Zealand hub in the Auckland CBD.  My role here primarily was to maintain the weekly sometimes daily campaigns that ran on the main website

On a weekly basis, I liaised with the Australian producer to update the graphics for their campaigns.  On a weekly basis as a team, we went over sales figures and SEO strategies to improve the website performance.

During my time there I started a Digital Design style guide which didn’t exist prior.  This included SEO and usability optimisation techniques for graphics used on the site.

A/B testing was done a regular basis to improve the site performance.

During my time there I took photographs of Auckland City to increase the photo library which featured on the website.